Dunlop Launches New Marketing Campaign

Buffalo, NY: If you’re a motorcycle magazine reader, or attend an AMA Supercross or Motocross race this year, or are active on social media, chances are you’re going to see a new advertising campaign from Dunlop. Called I RIDE Dunlop, this new campaign features print ads, online advertising, social media content and commercials that run in conjunction with the 2014 AMA Supercross and Motocross races.

This new I RIDE Dunlop campaign combines highly experiential ads that highlight why people ride with highly technical ads showing the complex technology that goes into Dunlop tires.

Best of all: you can get involved. By going to Dunlop’s Facebook page (<>) and tell your own I RIDE story and include the hashtags (#IRIDEDUNLOP #SWEEPSTAKES), you may have a chance to win a cool hat, t-shirt, tire stickers or even a set of tires.* So don’t wait. Join the I RIDE movement now.

**See Official Rules for details

— * Shirts, hats and stickers will be awarded every month to I RIDE story winners chosen by Dunlop. A set of tires will be given away to a story winner in the months of May, August, November, and December).

###About Dunlop
Dunlop is the largest supplier of original equipment and replacement motorcycle tires in the U.S. and the only manufacturer of motorcycle tires in North America. With North American operations located in Buffalo, NY, Dunlop has been making and selling high-quality tires in the U.S. since 1923. For more information, visit